Video is undoubtedly an essential part of any PR strategy today. YouTube has over one billion users right now and research confirms that given the choice most people favour video over text when seeking information online.
An increasing number of YouTube channels are run by organisations, large, medium sized and small, who recognise the value of a contemporary visual medium for building their brand and reputation.
The rise and rise of video marketing
A 2017 study into video marketing by Insivia found:
- 55% of people watch online videos daily
- Using video on your website landing page increases conversion rates by a whopping 80%
- 43% of communications and marketing professionals surveyed said they would create more video content if obstacles like time were removed
- By 2017 online video content accounted for 74% of all online traffic
Statistics aside, the main reason to include video in your communications and media strategy is to engage, excite and inform your audience.
Drive the point home with video
Video allows you to simplify complex messages and more importantly it allows you to convey emotion. If you are working in a not for profit organisation for example, and you want people to support your cause, a visual case study is much more likely to get them over the line than a 1,000 word article.
You can also use video alongside a press release or short article on a topic on your website or social media channel. While visitors to your site might read the first sentence or paragraph of your article or post they will almost certainly check out your video.
Including a short video of your CEO or spokesperson alongside a media release to journalists will help them understand the issue and recognise the value of speaking to you.
Have some fun with your video content
Companies like Lego (with admittedly enormous resources) have very successfully used video to revitalise their brand with a series of short animated films on their YouTube channel. You don’t have to be a huge company like Lego to be creative and have fun with video content. It just takes some good ideas and professional direction.
It seems there are two main obstacles for some organisations and businesses when it comes to investing in video. The usual suspects:
The value of including video content on your website and across social media platforms outweighs these concerns and you can find economical and time saving ways of creating videos.
That is where we come in. Good Talent can work with you to create clear messaging and scripts and develop high quality video content that doesn’t cost a fortune.
Taking the effort out of video production
We know that making videos is really hard work if you don’t have the resources within your organisation or business. Good Talent Video will take the effort out of making videos and provide you with valuable content that will help you reach your target audience.
We will do this by:
- Help you clarify what you want to achieve
- Assist with script development
- Help you simplify and target your key messages
- Help you keep your visual messaging short and engaging
- Provide a studio (if required) and professional camera operator ensuring high quality content
- Assist you with advice to ensure your videos are sharable online
Every business or organisation that is serious about growing and reaching out to the broadest possible audience should include video as part of their marketing and communications strategy. You can use video for so many things including:
- Brand reinforcement
- Recruitment and staff induction
- Internal communications – including building cultural capital
- External communications – reaching the media, potential customers and supporters
- Fundraising – getting across the human and emotional stories
- Building awareness and authority among your target audiences.
Removing the barriers to building video content
We can work with you on building your visual content to achieve your goals across internal and external communication channels. We aim to remove the barriers to producing high quality video content that is so essential in today’s marketing and communication world.